Branding

The New Car Experience

When human's hands are free from steering wheels, it opens up a whole new discussion about the city on wheels.The meaning of the space inside the car would expand more towards a "room" and even becomes more connected with other cars thanks to the accuracy of the self-driving capability.

Client
Intel & JLR
Main Tools Used
After Effect
 

BACKGROUND

The intersection of automotive technology and innovation merged on the Internet of Things (IoT) with Autospaces 2025: Future Car Experiences, a symposium concluding a program sponsored by Intel and Jaguar Land Rover bringing together the Media Design Practices and Transportation Design departments at Art Center College of Design.

Additional project outcomes and research material are available at newcarexperiences.com

"Mobile Rooms" with Emerging Technologies

ROOM1

The Lighting inside the room could absorb and reflect the outdoor tone in order to "break" the wall between the car interior and outside view.

ROOM2

The shifting between windows and screens would enable creating an intimate space and an open area in a short time.Besides, the various connected surfaces would create a system of engaging experience in terms of in-car entertainment.

ROOM3

The future "mobile rooms" could also connect with each other thanks to the same relative speed controlled by the self driving algorithm.New regulations would also emerge in terms of these activities.(Police-car becomes self-driving as well).

other Works

Find Out More

I come from Shanghai and now I’m based in Los Angeles. Currently, I’m open for new opportunities in California. I have experience in web applications, mobile apps as well as the internet of things. I also write as a designer.

Let’s Get in Touch

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